Marketing Campaign & Event Planning Schedule (incl. JSON Template)

Characteristics of the Marketing and Campaign Industry

Marketing projects, such as major promotions (Black Friday, Holiday seasons) or new product launches, have an absolute characteristic: "The D-Day (Launch Date) cannot be changed under any circumstances." If a TV commercial is scheduled to air on December 1st, all teaser videos, landing pages, and event prizes must be 100% prepared by November 30th. Therefore, Reverse Scheduling, which counts backward from a fixed D-Day, is often used.

In addition, marketing involves high dependency on external partners (agencies, production companies, influencers, etc.). Waiting for an influencer's review video draft, going through internal feedback, and requesting revisions often causes delays. Thus, it is a field where flexible schedule changes and real-time sharing with external stakeholders are extremely important.

Features of Marketing Campaign WBS Structure

The WBS of a general large-scale marketing campaign is organized into the following phases:

• Planning & Strategy: Confirm target audience, key message, budget allocation, and media mix (YouTube, Meta, Search Ads, etc.). This acts as the blueprint for the campaign.
• Creative Production: Filming ad videos, designing banner images, and creating event landing pages. Since there are many revisions based on feedback, enough buffer time must be secured.
• Setup & QA: Register creatives on advertising platforms (Google Ads, Meta Ads) and verify tracking tags (Pixel, GTM).
• Live & Operation: A milestone! Campaign goes live. Daily budget monitoring and A/B test result analysis proceed in parallel.

Deadlines and Collaboration Management using Rudia Gantt

By utilizing the 'Fixed Date (Anchor)' feature of Rudia Online Gantt, you can nail down the campaign launch D-Day. Even if the Auto-Scheduling engine runs, this fixed date milestone will not be pushed back, forcing you to compress preceding schedules (Crashing). This intuitively shows the Project Manager that "We need to work overtime on creative production or cut down the QA period."

Furthermore, by saving the Gantt chart as an Excel or PDF file and attaching it to an email sent to the agency, all stakeholders can work with the same timeline in mind.